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Audience Research

 

 

Before we are able to create our own thriller opening, we first had to conduct some research that will inspire our own work. To do this, we created a questionnaire and did an interview to find out some information. 

Questionnaire

We used a questionnaire, because it would allow us to find out quantitative data quickly and easily. In order to do this, we first of all thought of questions that we needed the answer to, and then gave out the questionnaire to people that were around (making it a really quick and easy way of gathering information. This also gave us more varied responses and people.) We asked questions that would help us in the development of our own thriller opening - we found out some information about our target audience and what they liked and expected. 

 

To the right I have included images of all of the results of our questionnaires. 

 

 

 

Below I have included pie charts which display the results of each question. I have included some analysis of the results.

Question 1

 

We thought this would be a good question to find out the answer to, because it gives us a good idea for whom to use in our thriller opening. Furthermore, it shows us what ages appeal to the most people. We can apply this to our thriller opening to appeal to the majority of people.

 

Question 2

We asked this question, to find out which gender would be most likely to watch a thriller film. The pie chart shows that it is mainly boys who like thriller films, however a large number of girls also like them, showing we can make our opening suitable for everyone.

 

 

 

Question 3

 

 

The answers to this question are quite varied, however horror seems to be the most popular sub genre, suggesting that this would be a good theme to go with for our opening. Action and psychological are also very popular, showing any of these genres would be good for our opening.

 

 

 

 

 

 

 

 

 

Question 4

How old are you?

Gender

Which sub genre of thriller do you prefer?

How often do you watch thriller films?

From this pie chart, we can see that thriller films are a popular watch, with most people watching at least once a month. Furthermore, nobody said they watch thriller films less than monthly, so therefore it is a popular genre and likely to be watched. 

Question 5

What certification of thriller films do you usually watch?

The results of this question show half the people that watch thriller films watch age 15. This shows that it is expected for a thriller film to be of this age certification. Furthermore, this gives us the opportunity to create an opening for those that are 15 and over. We don’t necessarily need to make it appropriate for anyone younger as our target audience will be 15 and over.

Question 6

How old do you like the characters to be?

We thought this would be a good question to find out the answer to, because it gives us a good idea for whom to use in our thriller opening. Furthermore, it shows us what ages appeal to the most people. We can apply this to our thriller opening to appeal to the majority of people.

Interviews 

To collect qualitative data, we also conducted four interviews. This way we could get participants to expand upon their answers and we could find out more information. 

 

To the right I have included the video that we made to show the answers to our questions. 

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