Justin Bieber Tour Advert
12th October 2015
The use of small dashed lines filling the background shows the madness going on around him, but his new album is all that is important. By placing the title in a bubble at the top, it looks almost like a thought bubble coming from his mind. The clear bubble implies the sanity and calmness of his album.
The san serif writing reflects Justin Bieber's youthful image, as it conveys a graffiti-like feeling. This is also emphasised by the dashes in the background, which also look similar to graffiti. This links to his other singles on the album that have been released with a strong theme of graffiti running through the videos and promotions.
By using monochrome across the advert, Justin Bieber stands out against colourful pages of a magazine. This allows for the attention of viewers to be drawn directly to the advertisement. Black and white also makes the advert look simplistic, connoting that Justin Bieber and his music is all that matters. By being straight to the point, and not going over the top with his advert (like Katy Perry for example), Justin Bieber appears similar to an ordinary person, who wouldn't have the opportunity to spend lots of money on an advert. We know however that he does have the money to spend, and so he appears extraordinary (Richard Dyer).
The size of the typography is generally similarly sized (excluding "2016", as this is seen to be less important than the other information advertised). To differentiate the importance in the writing, "Justin Bieber" has been written using bold lettering. This makes it stand out against the other lines and writing.
By writing in upper case, the excitement of the announcement of a tour is conveyed.
The advert is centralised, which goes against convention, as most pop adverts that I have analysed use the 'Z' shape line of vision. By centralising the advert, the viewer's focus is pulled to the important aspects being shown.