19th November 2015
Treatment
To plan our music video, we first of all chose a song, based on the ability we would have to create a narrative video. We wanted the video to be narrative, as the audience research we conducted gave us the conclusion that our target audience liked this concept and found it effective.
We created five concept maps, brainstorming ideas for elements we felt would be effective and should be included, in order to represent the song and genre as well as possible.
Our first concept map (included to the left) shows what elements we wanted to include, to correctly portray the song. We felt including narrative, illustrative and performance elements allowed us to convey the genre, as well as presenting the lyrics and song to the audience. By planning these elements in advance, we could begin planning different scenes to fit with different lyrics in the song.
Next we looked into different camera techniques that would benefit our production, and aid in the professionalism of our final edit. We discussed different angles and techniques that would convey approprate emotions and feelings to the audience, as well as show the focus and importance of each scene.
To the left, I've included our general overview of our basic ideas. We looked through our concept maps, and picked out the ideas we felt would be most effective, and work the best in our production. By creating this, we can refer back to it in future development stages, to see what elements should be included, and what doesn't work quite as well as we thought it would. By having more ideas than what we plan to use spread out across our concept maps, we can change elements for other ideas we had.
Our first concept map (included to the left) shows what elements we wanted to include, to correctly portray the song. We felt including narrative, illustrative and performance elements allowed us to convey the genre, as well as presenting the lyrics and song to the audience. By planning these elements in advance, we could begin planning different scenes to fit with different lyrics in the song.
Props
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Locations
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Characters
Character Permission
Artist Permission
After conferring as a group, we decided we didn't want to use an unsigned artist, as neither of us knew anyone who we could use for our production, and it appeared the best option to use a signed artist, as we could find songs online etc. Following this, we decided Little Mix would be a good artist to use, as they're four young females who we felt we could produce a video around, by using our friends and ourselves as characters. In order to use Little Mix, we felt it best to use a song of theirs that does not have a music video already. This made it easier for us to invent our own scenario and own storyboard, which also shows we thought of it ourselves, without any influence from an existing video. Ater researching their songs, we felt "Hair" would be the best song to help show off mise en scene, camerawork and editing, as well as allowing us to use conventions that we have found through analysing other pop music videos.
After deciding on a song and artist, we emailed to seek permission to create our own music video for the song.
Font Ideas
In order to decide upon a suitable font style for our girl group's name we experimented by writing the band name "Cosmic" in different fonts.
To start, we tested Cooper Black, as we felt it was a suitable look for a younger audience, as it was bold and easy to read, whilst being rounded to look fun. The use of serif within this helps to present a professional finish at the same time.
Secondly, we tried Eras Demi ITC. When "Cosmic" was written in this font we felt it looked the most modern, as well as being clear and easy to read. The san serif font appeals to the younger audience whilst also conveying the youthfulness of the band. Based on this, we felt this would be the most suitable font to create our band name in.
The third font we tried was High Tower Text. The serif font used here created a professional look, which is appealing to all audiences as it is clear and easy to read, whilst maintaining importance and attractiveness.
The final font we looked at was Tahoma. This font uses san serif to appear youthful, however the tall, clear writing allows for easy reading and professionalism. This combination is effective, however we didn't feel it suited the look of a girl band, as it appeared too straight forward.