Taylor Swift Magazine Advert Analysis
9th October 2015
The advert for Taylor Swift's album 'Red' is conveyed in the calssic colours of black, white and red. This reflects the image she has created for herself, which is classy and classic - she is often seen wearing her 'signature' red lipstick. This reflects the title of the album, further highlighting her signature image. The use of a sepia style effect creates an old fashioned effect, again showing her classic image. This effect also creates a warmer feeling in comparison to using black and white, which is less welcoming. This reflects her personality, making her more appealing to fans, as they will want to be like her (Uses and Gratifications Theory - Personal Identity).
The typography on the poster gradually gets smaller as you follow it down. This shows the most important parts of the poster first (the album title and Taylor Swift's name). By writing the album title in red and Taylor Swift's name in white, the words stand out against each other, attracting the audience's attention. The san serif font creates a simplistic (classic) feeling, and makes it stand out to the audience, as well as the large, bold font. This draws the attention of the audience, and makes the advert easier for them to read and want to purchase the product. By using the same red colour to show some songs from the album, helps to create familiarity, as people will recognise the popular songs and want to buy the album if all the songs are as good as those. The red banner across the bottom also draws attention to where people are able to buy the album and also recognise the album cover.
By having the writing partially covering Taylor Swift makes us realise she is the most important part, as it's only her name that covers her. Furthermore, the writing is placed more to the left of the advert, whereas Taylor Swift is the main thing presented on the right hand side. This shows the importance of both elements (typography and image), as they aren't too overlapped, they're presented separately.
Taylor Swift's costume is monochrome (however sepia due to the effect), which adds to her classic look, as the colours red, white and black are often seen to be classic colours. The short skirt worn by Swift creates a sexual magnetism (Richard Dyer), as it allows her legs to be seen, however the conservative blouse that she's wearing suggests she doesn't use her body to sell records, but her talent of song writing and singing. Her hair has been styled in soft, loose curls, which presents her innocence but also frames her face to present the prettiness of her character and face/body. By not looking at the camera, she also presents mystery, which adds to her appeal, as people will be curious to discover her new songs on the album.